A Go-To-Market (GTM) approach is a plan that details how a company will launch services or products into the market, reach target customers, and achieve competitive advantage. A well-designed GTM strategy makes sure that products and services are introduced effectively, maximizing customer adoption, sales growth, and business. http://williamgood58.jigsy.com/entries/general/GTM-GoToMarket-Strategy-A-Comprehensive-Guide-for-Success%0A