Facebook has a targeted marketing program which advertises your product (book, in this case) to appropriate visitors.
Joke books, a story told aloud or an amusing poem are good ways to show your child that reading doesn't should be a chore. http://Bachelor-FP.Phys.UNI-Goettingen.de/doku.php?id=young_adult_books_attended_out_belonging_to_the_closet