The challenge was started out by Danish innovation organization EcoXpac in 2010, Using the Carlsberg Team joining in 2015 to initiate the “The environmentally friendly fibre bottle”, a job in which Carlsberg and EcoXpac have been collaborating on a first paper bottle prototype determined by recycled fibres. Based on the https://waterincarton.sport.blog/2025/02/26/gable-top-box-unveiling-gabletop-paks-sustainable-advantage/