Keywords and content form the foundation of any SEO strategy. Keywords act as the bridge between what users are searching for and the solutions a website offers, helping search engines understand search intent. Content, on the other hand, delivers those answers in a way that’s informative, valuable, and relevant. When chosen and applied strategically, the right keywords can align perf... https://www.hatsoffdigital.com/blogs/search-engine-optimization/what-is-seo-and-how-it-works-in-2025-a-complete-guide-to-ranking-higher-on-google