Search engines are the backbone of online discovery, helping users find relevant information, products, and services instantly. Optimizing websites for search engines through SEO improves rankings, boosts organic visibility, and drives quality traffic. With strategies like keyword optimization, content creation, backlinks, and technical SEO, businesses can achieve sustainable growth. ... https://www.hatsoffdigital.com/blogs/search-engine-optimization/what-is-seo-and-how-it-works-in-2025-a-complete-guide-to-ranking-higher-on-google